Mapex launches Black Panther and MPX websites Category: Product News 15 Dec 2009 - 15:06 by Bothner

Mapex has announced the launch of two new integral modules on its websites. All new Black Panther Snare Drum and MPX Snare Drum sections are now live and ready for consumer reference. In addition to a new look for the snare drum sections, which feature flash-based graphics that allow the user to quickly navigate from one model to another; Mapex has added a complete set of audio samples for each snare drum in both the Black Panther and MPX websites. Both pages have been integrated into the Mapex websites and can be clicked to from any other page on the site. “This is a very exciting launch for us,” said Jeff Ivester, Marketing Director at Mapex USA. “For the first time, visitors to our site can enjoy both an aural and visual appreciation for our snare drum products. Our R&D team did a great job covering all of the bases when it came to the audio.” Each drum has a wide variety of sound samples on its respective page, allowing visitors to listen to the drum in a variety of situations. Both wet and dry versions of solos, cross-sticking, rim shots and other samples are available for the consumer to experience. The audio was professionally recorded in a Nashville recording studio, ensuring the quality of the samples. Recording details are provided on the website. All audio samples (as well as visual images) can be downloaded for playback on any MP3-capable device. “We went the extra mile when recording the audio samples. We wanted them to be truly representative of the drums,” explained Joe Hibbs, R&D and Artist Relations Manager for Mapex USA. “We realize that in these economic times, it’s hard for a retailer to carry every model in the entire product line. We felt an obligation to our retailers to accurately represent our snare products both visually and sonically on-line. Consumers can more easily investigate the models in which they are most interested and make an informed buying decision by the time they visit the store.” In order to truly replicate the sound of its newest signature series snare drum, the sound samples for the Chris Adler Signature Snare were performed by the artist himself. They were recorded during the sessions for the newly released Lamb Of God album, Wrath. All eight of the new MPX line snares are displayed in the same manner as the Black Panther Drums and each includes its own set of audio samples. The link for the new MPX section is http://www.mapexdrums.com/drums/mpx/index.html The new Black Panther web pages can be found at http://www.mapexdrums.com/drums/blackpanther/index.htmlbr>