It's one thing to talk about a
vibrant partnership with educators, but the real key is changing the word
"partner" from a noun to a verb. How is Roland actively fulfilling this
partnership role as we eagerly embrace the next century?
From the moment that the Roland Corporation was founded in Japan in
1972, it has been known as an innovator within the music industry. This was dramatically
demonstrated when Mr. Ikutaro Kakehashi, Roland's Chairman and Chief Executive Officer,
was part of the movement that led the way to establishing MIDI as a worldwide standard for
electronic musical instruments.
In addition to producing outstanding hardware and software, Roland
is a leader in providing services that benefit educators and music-makers at every level,
such as Roland's Intelligent System of Music (ISM). The value of ISM is that it can be
integrated into a teacher's curriculum to help achieve goals set for their students.
ISM is not a method of teaching - it is a philosophy. While
technology itself won't create music-makers, it will , as a partnering tool with teachers,
introduce a whole new level of energy into music teaching and learning. Music products
excite music-makers only to the extent they know how to use them. ISM pulls together these
products, both hardware and software, and offers music educators a wide range of exciting
possibilities for teaching and learning music. As an added bonus, ISM is an intelligent
teaching assistant in multiple teaching environments.
With the vast array of technology available to them today, music
educators are faced with feels like overwhelming and time-consuming choices. In addition
to making hardware selection, educators must also base their decision on the educational
commitment of the manufacturer. Educators continue to report that Roland's competitive
edge is its commitment to music education at all levels, and an enthusiastic willingness
to face the challenge of change as an expert innovator. Partner as a noun suggests
promise. Partner as a verb suggests action. Roland embraces both and remains committed to
an active and energetic partnership with music educators into the 21st century.