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History
Bothners’ South African origins date back to
around 1902, when Charles Bothner, a piano tuner by trade, set up shop in Cape Town. The
business was soon importing and selling pianos. Over the next 50 years, with contributions
from his wife and sons, Bothners became a countrywide household name.
Background
In 1970 Charles’s son Paul founded Paul Bothner
Music in Claremont, situated in the Southern Suburbs of Cape Town. Gradually the business
expanded, and Paul Bothner brought in experts as partners and associates, notably Keith
Blacher and Roy Viljoen. Paul Bothner’s son, Charles Bothner, currently oversees
operations. Today Paul Bothner Music consists of four stores servicing the greater Cape
Town area and enjoys the status of premier musical instrument retailer in the Western
Cape. Bothner’s has also recently widened its retail base to Johannesburg.
Logically, with the retail expansion, the company ventured into importing and wholesale
distribution. This was encouraged by the acquisition of the Roland representation for
South Africa (excluding Gauteng Province) in 1983. The company now imports a wide range of
high quality products and supplies retail music shops throughout South Africa and
it’s neighboring countries.
Bothners caters for pro, semi-pro, and home musicians, as well as recording studios and
the broadcasting industry. Customers are assured of a comprehensive selection of quality
products at competitive prices.
The Paul Bothner Group is controlled by the Bothner family, who also act as financiers
to the business. From the retail customer’s point of view, this valuable service
means that financed purchases are made easier and quicker than bank finance.
Mission
Paul Bothner Music is a customer driven business and
the family believes in nurturing long-term relationships with their customers.
The focus is on providing excellent service and expertise with a team of experienced
experts. The staff members are highly trained and will assist their customers in a
technically competent way. Emphasis has been placed on a strong infrastructure to provide
back-up service and support.
Paul Bothner Music actively supports South African music and has close ties
with local studios and record companies.
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